Athavan R

Questioner
DISC Type : c

Associate Vice President at CredAble

Chennai, Tamil Nadu, India

Overview

Athavan R is an Associate Vice President at CredAble, specializing in wholesale and working capital lending for mid to large corporates in Chennai and Tamil Nadu. His expertise includes unsecured invoice discounting, debt structuring, and financial analysis, supported by an MBA from Amrita School of Business.

During his academic years, he demonstrated a competitive spirit by participating in creative minds and public relations events at prestigious business school festivals, including IIM Bangalores Vista. He also has professional interests in major tech companies like IBM and Hewlett Packard Enterprise.

Unique fact: Athavan cleared multiple rounds in both creative and public relations events at national-level management fests hosted by IIM Bangalore and St. Joseph, Bangalore.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Working Capital Finance
His career at CredAble, Bajaj Finserv, and SBM Bank has consistently focused on providing working capital solutions, from loans to invoice discounting for SMEs and large corporates.
Unsecured Lending
A key part of his current role involves unsecured bill discounting and lending, highlighting his expertise in risk assessment and alternative financing structures.
Corporate Debt Structuring
His profile explicitly lists debt structuring as a key skill, indicating a deep understanding of complex financial arrangements for corporate clients.

Media Appearances

Athavan has no verified media appearances

Work History

3-2025
Associate Vice President at CredAble
2-2024 - 3-2025
Cluster Head at Bajaj Finserv
3-2023 - 3-2024
Relationship Manager-SME lending at SBM Bank (India)
7-2021 - 4-2023
working capital sales manager at Axis Bank
7-2021 - 7-2021
Sales Manager at Axis Bank

Education

2013 - 2015
Master of Business Administration (MBA) from Amrita school of business, Coimbatore
2007 - 2011
Bachelor of Engineering (BEng) from Anna University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Chennai, Tamil Nadu, India Job Level : Senior Designation : Associate Vice President at CredAble
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Insights For Selling To Athavan

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Athavan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Athavan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Athavan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Athavan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Athavan

Personality Compatibility


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