Avi Jacoby (Jack)

Observer
DISC Type : ci

CEO Fabric at Fabric

Timrat, North District, Israel

Overview

Avi "Jack" Jacoby is the CEO of Fabric, an e-commerce fulfillment automation company. His career includes CEO roles at tech startups like WINT and executive positions at Stratasys and Better Place. He holds a Bachelor of Architecture from the Technion - Israel Institute of Technology.

Drawing on a distinguished 30-year military career, Jack excels in leading global teams through complex operational challenges. His executive roles have involved extensive work across Israel, North America, and Europe, demonstrating his adaptability in diverse business environments and his focus on organizational culture and leadership.

Before entering the tech industry, Jack served for three decades in the Israeli Air Force, retiring as a Brigadier General.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Retail Fulfillment
As CEO of Fabric, he is focused on revolutionizing online fulfillment processes for retailers through automation and micro-fulfillment centers.
Logistics Partnerships
He recently highlighted a key partnership with A. P. Moller - Maersk, emphasizing the importance of collaboration and leadership in logistics.
Operational Leadership
[Predicted] His 30-year career as a Brigadier General in the Israeli Air Force and multiple COO/CEO roles suggest a deep focus on operational excellence and leadership.

Media Appearances

Avi has no verified media appearances

Work History

6-2022
CEO Fabric at Fabric
10-2020 - 7-2022
COO Fabric at Fabric
3-2019 - 5-2021
CEO IL at Fabric
2-2017 - 8-2018
CEO for WINT at WINT-WI
11-2013 - 3-2016
EVP Global HR at Stratasys

Education

2010 - 2011
Master's degree from Tel Aviv University
1989 - 1993
Bachelor of Architecture (B.Arch.) from Technion - Israel Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 12 Location : Timrat, North District, Israel Job Level : Leadership Designation : CEO Fabric at Fabric
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Insights For Selling To Avi

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Avi is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Avi

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Avi move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Avi take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Avi

Personality Compatibility


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