Avidon (Avi) Wolfson

Commander
DISC Type : D

Senior Director of Marketing at Cytiva

Neuilly-sur-Seine, Île-de-France, France

Overview

Avidon (Avi) Wolfson is the Senior Director of Marketing for Genomic Medicine at Cytiva, specializing in the commercial success of healthcare solutions. With a Masters from MIT, he excels at demonstrating the financial and clinical value of medical devices. Colleagues praise his powerful strategic mind and business savvy.

Based on his undergraduate studies at The University of Texas at Austin, he may follow collegiate sports. His professional interests include advancements in bioprocessing, gene therapy, and supporting industry leaders.

He was an integral part of a team at Freescale that built its medical business, achieving year-on-year triple-digit growth.

Personality Overview

Risk-Taker

Very Quick

Decisive

They are very proud of what they do.  They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.

Topics They Care About

Healthcare Commercialization
His stated professional passion is supporting the commercial success of healthcare solutions by understanding customer needs and market dynamics.
Genomic Medicine
His current role as Senior Director of Marketing at Cytiva is focused specifically on the field of Genomic Medicine.
Proving Medical Value
He has deep experience developing methods for clinicians to prove the financial value of medical devices within their institutions.

Media Appearances

Avidon has no verified media appearances

Work History

3-2025
Senior Director of Marketing at Cytiva
2-2022 - 3-2025
Director of Product Management, Global Services at Cytiva
4-2018 - 2-2022
Marketing Director, Genomics & Cellular Research at Cytiva
4-2018 - 4-2020
Director of Product Marketing, Genomics & Cellular Research at GE Healthcare
2-2015 - 10-2018
Global Marketing Manager - Life Sciences Filtration at GE Healthcare

Education

2008 - 2010
S.M. from Massachusetts Institute of Technology
2003 - 2008
B.S. from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 17 Location : Neuilly-sur-Seine, Île-de-France, France Job Level : Senior Designation : Senior Director of Marketing at Cytiva
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Insights For Selling To Avidon (Avi)

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Avidon (Avi) is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Avidon (Avi)

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Avidon (Avi) move?

  • They can take decisions very fast if you manage to convince them.
  • Can Avidon (Avi) take some risk or not?

  • The risks don’t matter much to them.

You And Avidon (Avi)

Personality Compatibility


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