Avinash Ranjan

Energizer
DISC Type : I

Head of Ecommerce at Lacoste

Gurugram, Haryana, India

Overview

Avinash Ranjan is the Head of eCommerce and Tech Initiatives at Lacoste India, leveraging his deep experience in the fashion industry. A postgraduate from the National Institute of Fashion Technology, he is a recognized voice in Indian retail, often speaking at industry summits. His career includes leadership roles at TCNS Clothing and KHADIM INDIA LTD.

He was responsible for the development and launch of the Lacoste India Digital Flagship store, a significant milestone for the brands presence in the region.

Personality Overview

Believer

Informal

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Digital Customer Experience
Participated as a speaker on a panel discussing how to create personalized experiences and unlock customer lifetime value.
Retail Innovation
Recognized as a "Digital Icon" in India's retail transformation and is a frequent speaker at retail and technology conventions.
Fashion E-commerce
Has a demonstrated history of leading e-commerce operations for major apparel and fashion brands like Lacoste and TCNS Clothing.

Media Appearances

Avinash has no verified media appearances

Work History

3-2023
Head of Ecommerce at Lacoste
10-2021 - 3-2023
Head, D2C Marketplace at TCNS Clothing Company Ltd
5-2021 - 10-2021
Head of e-commerce at KHADIM INDIA LTD.
6-2016 - 4-2021
e-commerce at Lacoste
9-2014 - 6-2016
Buying and Merchandising at Lacoste

Education

2009 - 2011
Master of Fashion Management from National Institute of Fashion Technology
2004 - 2008
B.Sc from Magadh University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Gurugram, Haryana, India Job Level : Mid-senior Designation : Head of Ecommerce at Lacoste
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Insights For Selling To Avinash

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Avinash is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Avinash

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Avinash move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Avinash take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Avinash

Personality Compatibility


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