Axel Fernando Ramirez Andrade

Critic
DISC Type : C

Head of Sales at Strategic Channels /Contact Centre/ATM/Digital/ at HSBC at HSBC

Mexico

Overview

Axel is a strategic leader at HSBC, responsible for service and sales across strategic channels including contact centers, ATMs, and digital platforms. With over 25 years of experience, he is an expert in business development, digital marketing, and customer experience in the financial industry. He holds a degree in Advertising.

He is passionate about his work and team, frequently posting about HSBCs new products and expressing that it is an honor to be part of the team.

He is an expert in Interactive Voice Response (IVR) systems, showcasing deep technical knowledge within the customer service domain.

Personality Overview

Negotiator

Objective Thinker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Omnichannel Strategy
He is responsible for sales of financial products across a diverse set of strategic channels, including both physical (ATM) and digital.
Customer Experience
A specialist in customer experience channels and voice of the customer management, with extensive experience in contact center operations.
Financial Technology
Possesses deep knowledge in leveraging technology for financial industries, including expertise in CRM, Workforce Management, and IVR systems.

Media Appearances

Axel has no verified media appearances

Work History

2-2021
Head of Sales at Strategic Channels /Contact Centre/ATM/Digital/ at HSBC at HSBC
2-2020 - 2-2021
Head of Commercial Operations and Sales at Contact Center at HSBC at HSBC
7-2016 - 1-2020
Senior Operations Manager at HSBC
9-2015 - 7-2016
Corporate Contact Center Manager at Red Aliat Universidades
9-2011 - 8-2014
Senior Manager at Universidad Tecnologica Latinoamericana

Education

1999 - 2003
LIcenciado en Publicidad from Centro de Estudios en Ciencias de la Comunicación

More Information

Social Presence :

Prographics :

Exp : 24 Location : Mexico Job Level : Mid-senior Designation : Head of Sales at Strategic Channels /Contact Centre/ATM/Digital/ at HSBC at HSBC
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Insights For Selling To Axel Fernando

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Axel Fernando is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Axel Fernando

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Axel Fernando move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Axel Fernando take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Axel Fernando

Personality Compatibility


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