Azadeh Hashemi

Commander
DISC Type : D

Director of Technology - Customer (CRM, Retail Media, Martech, Contact Center) Analytics and AI at The Home Depot Canada

Greater Toronto Area, Canada

Overview

Azadeh Hashemi is the Director of Technology at The Home Depot Canada, leading teams in Analytics, AI, Martech, and CRM. With over two decades of experience spanning energy, asset management, and finance, she has a diverse background, having studied Engineering at McMaster University and transitioned into technology leadership after a successful career in infrastructure project finance.

She is a passionate advocate for diversity and inclusion, demonstrated by her founding of the Women in Technology (WIT) group at Home Depot Canada to empower and mentor women. Outside of her corporate role, she has publicly expressed her support for human rights, showing a deep engagement with global social issues.

Unique fact: Azadeh began her career as a chemical engineer in a refinery before pivoting to lead technology and customer-focused initiatives in retail.

Personality Overview

Strong-Willed

Impact-Driven

Decisive

They like to be in a position where they can control the conversation and terms.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

Women in Tech
Founded the Women in Technology (WIT) group at Home Depot Canada to foster collaboration, mentorship, and professional growth for women in the field.
Contact Center AI
Her role includes transforming the contact center and she speaks at events on CCaaS, GenAI-powered agent assistance, and omnichannel solutions.
Customer Data Platforms
Leads the creation of a unified customer view to deliver personalized marketing and a seamless customer experience across all channels.

Media Appearances

Azadeh Hashemi – The Home Depot Canada | ESP. Featured in YouTube

See Now

Work History

3-2025
Director of Technology - Customer (CRM, Retail Media, Martech, Contact Center) Analytics and AI at The Home Depot Canada
11-2022
Director - Technology (Analytics, Contact Center, Martech, Retail Media, Inventory, and Privacy) at The Home Depot Canada
8-2018 - 11-2022
Director - Direct Fulfillment & Vendor Compliance at The Home Depot Canada
1-2016 - 8-2018
Director - Building Services and Energy Solutions at The Home Depot Canada
3-2011 - 1-2016
Director at Hochtief PPP Solutions

Education

1999 - 2004
Engineering from McMaster University
2004 - 2005
Post Graduate Diploma from Mohawk College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : Director of Technology - Customer (CRM, Retail Media, Martech, Contact Center) Analytics and AI at The Home Depot Canada
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Insights For Selling To Azadeh

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Azadeh is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Azadeh

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Azadeh move?

  • They can take decisions very fast if you manage to convince them.
  • Can Azadeh take some risk or not?

  • The risks don’t matter much to them.

You And Azadeh

Personality Compatibility


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