Bala Rasaratnam

Evaluator
DISC Type : Dsc

Head of Data Consulting and Prioritisation at National Australia Bank

Greater Melbourne Area, Australia

Overview

Bala Rasaratnam is a data and technology leader with over 25 years of experience at major Australian companies like National Australia Bank and Coles Group. She specializes in data architecture, management, and business intelligence, driving large-scale transformation initiatives. Praised for her leadership, people often describe her as passionate, experienced, and a great team leader.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Data Transformation
Has extensive experience leading data transformation programs at NAB and Coles, simplifying assets and building new cloud-based data and reporting platforms.
RegTech Solutions
Served as Principal Consultant at RegCentric, helping financial services clients meet regulatory obligations like APRA CPG 235 and BCBS 239 through data management.
Cloud Data Strategy
Holds an AWS Cloud Practitioner certification and led the ingestion of over 100 data sources into NAB's cloud-based data hub.

Media Appearances

Bala has no verified media appearances

Work History

1-2017 - 3-2020
Head of Data Consulting and Prioritisation at National Australia Bank
1-2016 - 12-2016
Head of BI Solution Strategy & Practice mgmt at National Australia Bank
9-2013 - 12-2015
Manager, BI Discovery & Consultancy Delivery at National Australia Bank
7-2011 - 9-2013
Enterprise Information Architect at National Australia Bank
9-2008 - 6-2011
Practice Manager, Data Architecture & Management at National Australia Bank

Education

2011 - 2011
Diploma from Swinburne University of Technology
2004 - 2004
Certification IV from University of New England (AU)

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Melbourne Area, Australia Job Level : N/A Designation : Head of Data Consulting and Prioritisation at National Australia Bank
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Insights For Selling To Bala

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bala is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bala

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bala move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bala take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bala

Personality Compatibility


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