Barbara Engle, CFE

Evaluator
DISC Type : sdc

Senior Director of Education and New Centers at Propelled Brands

Carrollton, Texas, United States

Overview

As VP of Franchise Operations at Propelled Brands, Barbara is a Certified Franchise Executive with a unique perspective, having been a FASTSIGNS franchisee herself. She is passionate about franchise innovation and leveraging systems like EOS to drive growth and operational excellence across the network.

Barbaras passion is deeply rooted in franchising, a model she considers "life-changing. " She is a vocal advocate for small business owners within the system, drawing from her own experience to empower franchisees and build strong, long-term relationships.

Unique fact: Barbara was a successful FASTSIGNS franchisee for seven years before joining the corporate team, giving her a rare 360-degree view of the business.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Franchisee Success
As a former franchisee, she is committed to helping others grow and excel, viewing the FASTSIGNS brand as a "life changer" based on her own experience.
Operational Excellence
Recently completed the EOS Integrator Masterclass to enhance her ability to drive organizational success with greater efficiency and clarity for franchisees.
Team Empowerment
Her role and posts focus on leading and developing her team to support franchisee profitability and growth, highlighting a search for talented, business-focused people.

Media Appearances

Barbara has no verified media appearances

Work History

9-2021
Senior Director of Education and New Centers at Propelled Brands
9-2019 - 9-2021
Assistant Director Of Operations at Propelled Brands
1-2019 - 9-2019
Business Consultant at FASTSIGNS®
11-2017 - 12-2018
New Center Business Consultant at FASTSIGNS®
9-2011 - 3-2017
Owner at FASTSIGNS of Buffalo

Education

2006 - 2008
Bachelor’s Degree from University at Buffalo
1993 - 1994
Education details unavailable from University of Dayton

More Information

Social Presence :

Prographics :

Exp : 23 Location : Carrollton, Texas, United States Job Level : Senior Designation : Senior Director of Education and New Centers at Propelled Brands
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Barbara

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Barbara take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Barbara

Personality Compatibility


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