Barbara Treviño

Cheerleader
DISC Type : Is

Director of Strategic Partnerships & Alliances at Labra.io

San Antonio, Texas, United States

Overview

Barbara Treviño is a leader in partnerships with over a decade of experience in sales, operations, and cloud marketplace go-to-market strategy. Colleagues describe her as diligent, proactive, and a leader who brings ideation and creation to her work. She earned a Bachelor of Arts from the University of the Incarnate Word and is a multi-year "Women of the Channel" honoree.

Outside of her tech career, Barbara is a self-employed childrens book author. She has published two heartwarming books, "Short Legs Big Heart" and "Levi the Tri Corgi, " which are inspired by the adventures of her own support animal, a Corgi named Levi. She also dedicates time to reading her books in local bilingual elementary schools.

Unique fact: Barbara uses her personal experience with her support animal as the creative inspiration for her published childrens books.

Personality Overview

Story-Driven

Cheerful

Considerate

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

Cloud GTM Strategy
Her experience is centered on building and scaling partnerships with major cloud providers like AWS, Microsoft, and Google to create engines for growth.
Partnership Operations
She focuses on the "science" of partnerships: building the tools, systems, processes, and data frameworks that enable partner teams to succeed at scale.
Channel Enablement
She has a background in developing programs and processes that empower partners and align go-to-market teams for better business outcomes.

Media Appearances

Barbara has no verified media appearances

Work History

3-2025
Director of Strategic Partnerships & Alliances at Labra.io
10-2021
Member at Partnership Leaders
4-2021
Children's Book Author at Self-Employed
7-2024 - 1-2025
Head of Partnerships at Suger
6-2023 - 6-2024
Advisor at Superglue

Education

2010 - 2013
Bachelor of Arts (B.A.) from University of the Incarnate Word

More Information

Social Presence :

Prographics :

Exp : 4 Location : San Antonio, Texas, United States Job Level : Mid-senior Designation : Director of Strategic Partnerships & Alliances at Labra.io
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Barbara

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Barbara take some risk or not?

  • They probably won’t put a lot at risk.

You And Barbara

Personality Compatibility


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