Becca Toth

Observer
DISC Type : ci

Chief Marketing Officer at SugarAI

Greater Cleveland, United States

Overview

Becca has no verified overview

Personality Overview

Value Driven

Curious

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Becca has no verified topics they care about

Media Appearances

Becca has no verified media appearances

Work History

2-2026
Chief Marketing Officer at SugarAI
3-2024 - 2-2026
Chief Marketing Officer at Hyland
6-2022 - 12-2025
Member at Chief
10-2021 - 3-2024
Vice President, Revenue Marketing at Hyland
9-2019 - 10-2021
Associate Vice President, Marketing at Hyland

Education

8-2000 - 8-2003
Bachelor of Science - BS from Bowling Green State University
2003 - 2004
Master of Arts - MA from Kent State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Cleveland, United States Job Level : Leadership Designation : Chief Marketing Officer at SugarAI
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Insights For Selling To Becca

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Becca is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Becca

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Becca move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Becca take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Becca

Personality Compatibility


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