Darren B. in

Darren B.

Energizer · DISC type I
Chief Commercial Officer - Food at Asda
📍 Leeds, England, United Kingdom

Darren Blackhurst is the Chief Commercial Officer for Food at Asda, bringing over 30 years of international, omni-channel retail experience. He has held executive board positions at major UK retailers like Morrisons and Tesco. He holds a Bachelor of Arts from the University of Greenwich.

Outside of his direct responsibilities, Darren shows a keen interest in the strategies of major global corporations. He follows market leaders in consumer goods and technology, suggesting a focus on brand innovation and digital transformation within the retail space.

He has worked for three of the top four major retailers in the UK: Tesco, Asda, and Morrisons.

Read the full overview →
Experience
34 Years
Current Role
Chief Commercial Officer - Food
Job Level
Leadership
Location
Leeds, England, United Kingdom
Personality Overview

How Darren shows up

Enthusiastic
Full Of Energy
Relationship Oriented

Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Priorities

Topics Darren cares about

Food Retail Strategy
As Chief Commercial Officer for Food, his primary focus is on commercial strategy, sourcing, and market positioning for grocery products.
Omni-channel Experience
His career spans leadership roles across the UK, Europe, the USA, and Australia, focusing on integrated retail channels.
+5 more topics Login to view topics
Career

Work history

7-2025
Chief Commercial Officer - Food
Asda
3-2024 - 7-2024
Interim Chief Customer & Marketing Officer
Morrisons
1-2020 - 11-2023
CEO - Liquor
Coles
10-2018 - 1-2020
Group Director - Strategic Priorities
Morrisons
6-2015 - 10-2018
Group Commercial Director
Morrisons
In the press

Media appearances

Asda appoints new Chief Commercial Officer. Featured in Asda Corporate
See now
Darren Blackhurst's 'Mad Hatter' approach could just work for Asda. Featured in Sentinel MC
+2 more appearances Login to view media
Education
9-1984 - 5-1988
Bachelor of Arts - BA
University of Greenwich
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

Other Asda Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Darren. Free, 10 seconds.