Behiç Uzel leads the AI Ecosystem for MEA and serves as Türkiye Country Manager at BytePlus (ByteDance). He leverages his deep expertise in sales and business development from companies like Medianova to drive AI adoption. Colleagues describe him as solution-oriented, innovative, and proactive, with a degree from Istanbul Bilgi University.
Outside of work, Behiç is interested in the video game industry, following major companies like PlayStation and Electronic Arts. He also actively engages with the academic community, participating in university panels to discuss the intersection of business, technology, and economic strategy.
He drove the partnership making DeFacto the first fast-fashion group in EMEA to integrate the AI recommendation engine behind TikTok.
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