Ben Carscaddon

Trailblazer
DISC Type : DI

Vice President of Sales at Braintrust

Atlanta Metropolitan Area, United States

Overview

Ben Carscaddon is the Vice President of Sales at Braintrust, leveraging over two decades of experience to help sales teams improve performance. He specializes in using neuroscience to fix belief problems within teams. A graduate of the University of Tennessee, Knoxville, he is described by others as a strategic, trusted, and professional leader.

Personality Overview

Friendly But Fast

Achievement-Oriented

Charismatic

They respond better to a combination of speed and relationship.  If they come to believe in your value proposition, they will be your champion. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Neuroscience in Sales
His work at Braintrust is built on NeuroSelling® and NeuroCoaching™, using brain science to change how sales teams communicate and close deals.
Sales Enablement
He focuses on transforming sales team performance by addressing root causes of issues like pipeline pressure and ineffective coaching programs.
Leadership Coaching
He shares content on why leadership training often fails and emphasizes moving managers from being "super reps" to effective coaches.

Media Appearances

Ben has no verified media appearances

Work History

6-2025
Vice President of Sales at Braintrust
Regional Vice President of Sales at Richardson Sales Performance
1-2023 - 9-2023
Sales Strategy and Effectiveness/VP Client Development at Integrity Solutions
1-2021 - 12-2022
Regional Director, Corporate Learning Solutions at American Management Association
Regional Sales Director, Enterprise Coaching Strategy at InsideOut Development

Education

1996 - 1998
BA from University of Tennessee, Knoxville

More Information

Social Presence :

Prographics :

Exp : 2 Location : Atlanta Metropolitan Area, United States Job Level : Senior Designation : Vice President of Sales at Braintrust
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Display high self-confidence and expect them to have a strong personality.
  • Give them control of the sales process

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ben

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ben move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ben take some risk or not?

  • They can take risks if necessary.

You And Ben

Personality Compatibility


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