Ben Farrett

Enthusiast
DISC Type : i

Head of Partnership Management at International Olympic Committee – IOC

Switzerland

Overview

Ben Farrett is the Head of Partnership Management at the International Olympic Committee, where he has progressed through several senior roles. He is a marketing professional with a background in business development, specializing in managing world-class brand partnerships within the sports sector. He holds a BSc in Communications from Loughborough University.

Ben appears deeply invested in the values and history of the Olympic movement. He appreciates witnessing historic moments, such as leadership transitions within the IOC, and is passionate about the long-term, positive impact of strategic partnerships that embrace the full scope of Olympism.

He was present to witness the historic moment when Kirsty Coventry became the first female and first African IOC President-Elect.

Personality Overview

Amiable & Agreeable

Optimistic

Consensus Focused

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Strategic Partnerships
His role and posts focus on creating long-standing, impactful partnerships with worldwide brands that embrace all aspects of the Olympic movement.
Sports Marketing
His entire career, from iLUKA to the IOC, has been centered on business development and marketing for major global sporting events.
Olympic Legacy
He shows a keen interest in historic moments and leadership transitions within the IOC, highlighting the enduring legacy of the organization.

Media Appearances

Ben has no verified media appearances

Work History

6-2025
Head of Partnership Management at International Olympic Committee – IOC
1-2023 - 6-2025
Senior Manager, Partnership Management at International Olympic Committee – IOC
3-2021 - 1-2023
Senior Partnership Manager at International Olympic Committee – IOC
10-2014 - 5-2016
Business Development and Marketing Manager at iLUKA
1-2013 - 10-2014
Account Manager at iLUKA

Education

2006 - 2009
BSc from Loughborough University
1990 - 2005
International Baccalaureate from Antwerp International School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Switzerland Job Level : Mid-senior Designation : Head of Partnership Management at International Olympic Committee – IOC
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Ben

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Ben take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Ben

Personality Compatibility


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