Ben Montgomery

Pioneer
DISC Type : dsi

Head of Commercial Strategy at Asda

Leeds, England, United Kingdom

Overview

Ben Montgomery is the Head of Commercial Strategy at Asda, leveraging extensive experience from roles like Senior Director of Core Grocery. A University of Manchester history graduate, he is described by colleagues as proactive, accountable, and collaborative, with a talent for building strong business relationships.

Outside of work, Ben is a dedicated marathon runner, having completed 24 races, including the London Marathon. He channels this passion into fundraising for charitable causes such as Breast Cancer Now and actively supports company initiatives like the ASDA Tickled Pink Ball.

He has completed 24 marathons after undertaking extensive training regimens, including running 600 miles for one event.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Retail Strategy
As the Head of Commercial Strategy, he has progressed through senior buying and director roles within Asda's grocery division, shaping the company's commercial approach.
Marathon Running
A dedicated endurance athlete who has completed 24 marathons, including the London Marathon, after months of dedicated training for each event.
Charity Fundraising
Uses his passion for running to raise significant funds for charitable causes, including Breast Cancer Now, and supports corporate charity events.

Media Appearances

Ben has no verified media appearances

Work History

10-2023
Head of Commercial Strategy at Asda
11-2022 - 10-2023
Senior Director Core Grocery at Asda
2-2020 - 11-2022
Senior Buying Manager Core Grocery at Asda

Education

2003 - 2006
BA Hons History from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 5 Location : Leeds, England, United Kingdom Job Level : Mid-senior Designation : Head of Commercial Strategy at Asda
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ben

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They are generally fast movers and can take quick decisions
  • Can Ben take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ben

Personality Compatibility


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