Benjamin Beckwith

Doer
DISC Type : ds

Head of SEO at Legend

United Kingdom

Overview

Benjamin Beckwith is the Head of SEO at Legend, bringing over a decade of experience in driving organic growth for Fintech, SaaS, and e-commerce brands. He earned a BA in Business Information Management from Nottingham Trent University and is recognized by peers as a knowledgeable and high-quality leader.

Outside of work, Benjamin is dedicated to personal challenges, having taken up competitive powerlifting. In 2021, he and his wife undertook a full renovation of their first house and were expecting their first child, highlighting a busy period of personal growth and family life.

He competed for the Great British Powerlifting Team, securing second place in the Under 18s British championships.

Personality Overview

Strategic Planner

Long-term Focused

Risk-Accepting

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Fintech SEO
His experience includes being Director of SEO at GoHenry and speaking in webinars about the unique SEO challenges for financial services and YMYL websites.
Website Migrations
He is an experienced strategist in technical SEO and website migrations, having spoken on the topic and published detailed checklists for maintaining search success during the process.
Organic Growth
His career focus is on implementing national and international organic marketing strategies for global B2B and B2C brands like Stripe, Cloudflare, and Lyst.

Media Appearances

Benjamin Beckwith – Author Profile on Semetrical. Featured in Semetrical

See Now

Work History

10-2024
Head of SEO at Legend
6-2022 - 11-2024
Director of SEO at GoHenry
3-2021 - 6-2022
Director of Organic Marketing at Semetrical
1-2018 - 3-2021
Head of SEO at Semetrical
1-2016 - 12-2017
Senior Search Analyst at Semetrical

Education

2010 - 2013
BA (Hons) Business Information Management from Nottingham Trent University
1997 - 2007
Education details unavailable from leeds grammar school

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Head of SEO at Legend
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Benjamin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Benjamin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Benjamin

Personality Compatibility


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