Benjamin H.

Evaluator
DISC Type : dsc

Journalist - App and Web Content - Defence & Security at Clarion Events

London, England, United Kingdom

Overview

Benjamin is a journalist at Clarion Events, focusing on B2B content for the defence and security sector. With an MA in Security & Terrorism, he excels at creating insightful content and has significantly grown newsletter audiences. Colleagues describe him as knowledgeable, tenacious, and intelligent, with a pivotal role in content strategy.

His interest in global affairs is demonstrated by his past role as the founder and president of the Greenwich Politics Society during his time at the University of Greenwich. He has also contributed to The British Diplom, a blog focused on diplomatic matters, showing a deep-rooted passion for political discourse.

In just eight months, he led the growth of his organizations newsletter audience from approximately 12, 000 to 38, 000 subscribers.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

SMEs in Defence
He consistently writes and shares content about opportunities, funding, and news relevant to small and medium-sized enterprises operating within the UK defence sector.
Defence Industry News
As a journalist for Clarion's Defence & Security products, he authors content on key trends, global contracts, and major topics within the international defence industry.
Newsletter Audience Growth
He led a project that successfully increased newsletter subscribers from 12, 000 to 38, 000, demonstrating a strong focus on digital engagement and content marketing strategy.

Media Appearances

Benjamin has no verified media appearances

Work History

11-2024
Journalist - App and Web Content - Defence & Security at Clarion Events
10-2022 - 11-2024
Digital Content and Community Manager - App and Web Content - Defence & Security at Clarion Events
5-2021 - 5-2022
Blog Contributor at The British Diplomat
12-2020 - 5-2021
Library and IT Services Assistant at University of Greenwich
5-2019 - 4-2020
President at Greenwich Politics Society

Education

9-2021 - 9-2022
Master's degree from University of Kent
9-2018 - 6-2021
Bachelor of Arts - BA Hons from University of Greenwich

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : N/A Designation : Journalist - App and Web Content - Defence & Security at Clarion Events
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Benjamin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Benjamin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Benjamin

Personality Compatibility


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