Benjamin Koh 🎾

Inquirer
DISC Type : dc

Director of Product Management Marketing Data + AI at PayPal

Greater Houston, United States

Overview

Benjamin is the Director of Product Management for Marketing Data + AI at PayPal, leveraging a background in design, software engineering, and data science. Educated at Carnegie Mellon and Duke University, he has extensive experience launching products in MarTech and big data. Colleagues describe him as knowledgeable, dependable, and a gifted designer with great communication skills.

Based on his writing, Benjamin appears to have a sharp sense of humor and a talent for telling relatable stories. He shows an active interest in the cultural impact of new technologies like generative AI and how they perceive professional identities, engaging with these topics in a lighthearted and analytical way.

He led the ground-up redesign of a SaaS data platform that was subsequently awarded "Leader in B2B Marketing Data" by Forrester.

Personality Overview

Demanding

ROI Conscious

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

AI-driven Personalization
His current role at PayPal focuses on creating real-time, omnichannel experiences by leveraging customer intent signals and AI/ML to drive hyper-personalization at scale.
Marketing Data Platforms
He has deep experience building the data backbone for marketing, including 360-degree customer profiles, audience segmentation, and campaign automation.
User-Centric Design
His background as VP of Product Design and recommendations praising his "user-focused design methodology" highlight his expertise in creating effective user experiences.

Media Appearances

Benjamin has no verified media appearances

Work History

12-2025
Director of Product Management Marketing Data + AI at PayPal
1-2020 - 12-2025
Sr Product Lead, Marketing Data + AI at PayPal
8-2009
Principal at Meridian Strategy Consulting
11-2014 - 3-2019
VP Product Design & Strategy at Data Axle
9-2012 - 11-2014
Director Product Development, SMB Marketing Solutions at Data Axle

Education

2005 - 2007
Masters from Carnegie Mellon University
1998 - 2002
BA from Duke University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Houston, United States Job Level : Mid-senior Designation : Director of Product Management Marketing Data + AI at PayPal
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Benjamin

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Benjamin take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Benjamin

Personality Compatibility


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