Bernadette Murdoch

Enthusiast
DISC Type : i

Global Head, Reputation & Brand at CSL

Greater Melbourne Area, Australia

Overview

Bernadette has no verified overview

Personality Overview

Non-Confrontational

Story Driven

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Bernadette has no verified topics they care about

Media Appearances

Bernadette has no verified media appearances

Work History

7-2024
Global Head, Reputation & Brand at CSL
10-2022 - 8-2024
Global Head, Reputation at CSL
4-2021 - 9-2022
Global Head, Reputation & Brand at Rio Tinto
7-2017 - 4-2021
Chief Adviser, Brand and communications at Rio Tinto
1-2015 - 6-2017
Head of Corporate Affairs - Australasia at GSK

Education

2016 - 2016
Education details unavailable from Australian Institute of Company Directors
1998 - 2000
Ba from RMIT University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Melbourne Area, Australia Job Level : N/A Designation : Global Head, Reputation & Brand at CSL
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Insights For Selling To Bernadette

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernadette is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Bernadette

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Bernadette move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Bernadette take some risk or not?

  • They can take some low-probability risks if needed.

You And Bernadette

Personality Compatibility


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