Bernard Depaepe

Commander
DISC Type : D

Head Of Analytics Europe GTM at UCB

Ghent Metropolitan Area, Belgium

Overview

Bernard Depaepe, Head of Analytics and Reporting Europe at UCB, specializes in data and applications for brand management, sales force effectiveness, and marketing assessments. He brings extensive experience from roles at IMS Health and Cegedim Relationship Management.

Bernards personal interests include contemporary art, particularly Aboriginal and Belgian works, stemming from his role as founder of Redindigo. He also pursued postgraduate studies in epidemiology and health economics.

People often describe Bernard as thorough, meticulous, and an excellent teacher, capable of bringing figures and models to life.

Personality Overview

Decisive

Risk-Taker

Impact-Driven

They like to act fast and expect others to do the same.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

Commercial Analytics
Bernard recently posted about a cool opportunity to drive commercial analytics in a patient-centric organization, showing current engagement.
Healthcare Data
With his background at IMS Health and Cegedim, and current role at UCB, Bernard has a strong focus on data applications in healthcare.
Health Economics
Bernard's postgraduate studies at Vrije Universiteit Brussel included health economics and health economic evaluations.

Media Appearances

Bernard has no verified media appearances

Work History

12-2015
Head Of Analytics Europe GTM at UCB
4-2015 - 11-2015
Global Account Director at IMS Health
4-2012 - 3-2015
Global Account Director at Cegedim Relationship Management
1-2008 - 4-2012
Senior Management Consultant & MD Asia at Across Health
2007 - 2007
Engagement manager at IMS Health

Education

2013 - 2014
Post Graduate from Vrije Universiteit Brussel
1990 - 1995
Master of Science from KU Leuven

More Information

Social Presence :

Prographics :

Exp : 28 Location : Ghent Metropolitan Area, Belgium Job Level : Mid-senior Designation : Head Of Analytics Europe GTM at UCB
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Insights For Selling To Bernard

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernard is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bernard

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Bernard move?

  • They can take decisions very fast if you manage to convince them.
  • Can Bernard take some risk or not?

  • The risks don’t matter much to them.

You And Bernard

Personality Compatibility


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