Brian Simmons

Examiner
DISC Type : cs

Head of IT US Commercial Systems & IT Americas at UCB

Canton, Georgia, United States

Overview

Brian Simmons is a strategic IT leader at UCB, specializing in CRM and Sales Force Automation for the pharmaceutical industry. His colleagues describe him as an excellent and supportive leader who forges strong relationships with his clients. He recently completed a program in Digital Business Transformation at Vlerick Business School.

Brian recently earned a certification in Autonomous Agents with Microsoft Copilot Studio, demonstrating his focus on leveraging AI for business productivity.

Personality Overview

Unexpressive

Overcautious

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

CRM & SFA
His core specialty is in CRM and Sales Force Automation, with a long history of managing these systems in the pharmaceutical sector.
AI for Business
Recently completed a certification in Autonomous Agents with Microsoft Copilot Studio, signaling a clear interest in applying AI to improve business processes.
IT Team Leadership
Actively recruiting top performers and strategic leaders for his team at UCB, emphasizing his focus on building a dynamic and high-performing group.

Media Appearances

Brian has no verified media appearances

Work History

9-2016
Head of IT US Commercial Systems & IT Americas at UCB
1-2004 - 9-2016
Director, IT Sales and Marketing at UCB
1-1996 - 1-2001
Applications Manager at Celltech Pharmaceuticals

Education

3-2023 - 6-2023
Digital Business Transformation Programme from Vlerick Business School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Canton, Georgia, United States Job Level : Mid-senior Designation : Head of IT US Commercial Systems & IT Americas at UCB
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Brian

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Brian take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Brian

Personality Compatibility


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