Berthold Schmidt

Questioner
DISC Type : c

CTO and Member of the Managing Board at TRUMPF

Ditzingen, Baden-Württemberg, Germany

Overview

Berthold has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Berthold has no verified topics they care about

Media Appearances

Berthold has no verified media appearances

Work History

7-2023
CTO and Member of the Managing Board at TRUMPF
4-2020 - 12-2023
CEO - TRUMPF Photonic Components at TRUMPF
8-2017 - 4-2020
CTO Laser Technology at TRUMPF
4-2021 - 4-2024
Member Board of Directors at EPIC - EUROPEAN PHOTONICS INDUSTRY CONSORTIUM
12-2016
Expert Micro- and Nanotechnologies at Commission for Technology and Innovation CTI

Education

1995 - 1998
Dr. rer. nat. from Technical University of Munich
1989 - 1994
Diplom from The Julius Maximilians University of Würzburg

More Information

Social Presence :

Prographics :

Exp : 13 Location : Ditzingen, Baden-Württemberg, Germany Job Level : Leadership Designation : CTO and Member of the Managing Board at TRUMPF
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Insights For Selling To Berthold

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Berthold is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Berthold

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Berthold move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Berthold take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Berthold

Personality Compatibility


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