Bertrand Lessard in

Bertrand Lessard

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Managing Director / President Ford Philippines at Ford Motor Company
📍 Cabo San Lucas, Baja California Sur, Mexico

Bertrand Lessard is a seasoned automotive executive, recently retired as the President of Ford Philippines. His extensive 40+ year career with Ford includes leadership roles in Canada, Vietnam, Dubai, and France. He holds an MBA in International Marketing from HEC Montréal and received management training at Harvard.

Outside of his professional life, Bertrand is a passionate car enthusiast, with a particular love for the Ford Mustang, having owned six himself. He appreciates the Shelby models and the classic late-1960s versions. He has also expressed interest in scientific approaches to understanding climate change.

He began his career in 1976 as a Ford service technician in Quebec, rising through the company to lead national operations.

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Experience
10 Years
Current Role
Managing Director / President Ford Philippines
Location
Cabo San Lucas, Baja California Sur, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Bertrand cares about

Global Auto Markets
Has a wealth of experience leading Ford's business and sales operations in diverse international markets including the Philippines, Canada, France, Vietnam, and the Middle East.
After-Sales Service
Championed initiatives to improve the customer after-sales experience and reduce ownership costs, drawing from his early career as a service technician.
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Career

Work history

7-2017 - 8-2019
Managing Director / President Ford Philippines
Ford Motor Company
3-2009 - 10-2014
General Manager, Ford Canada
Ford Motor Company
2-1996 - 1997
Sales Marketing Director, Ford Vietnam Ltee
Ford Vetnam Limited
1-1995 - 1996
Regional Manager
Ford Middle East ( Dubai)
In the press

Media appearances

Ford Motor Company Appoints Bertrand Lessard as Managing Director of Ford Philippines. Featured in Ford Philippines Official Newsroom
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Education
1989 - 1994
Master of Business Administration - MBA
HEC Montréal
2011 - 2011
Management training
Management training at Harvard
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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