Beth Shepherd

Enigma
DISC Type : cid

Vice President, Product Marketing at Motus

Chicago, Illinois, United States

Overview

Beth has no verified overview

Personality Overview

Friendly Yet Blunt

Persuasive & Assertive

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Beth has no verified topics they care about

Media Appearances

Beth has no verified media appearances

Work History

5-2025
Vice President, Product Marketing at Motus
9-2024 - 5-2025
Senior Director, Product Marketing at Upwork
10-2021 - 9-2024
Director, Product Marketing at Upwork
7-2019 - 10-2021
Sr. Product Marketing Manager, AWS Certification at Amazon Web Services (AWS)
4-2016 - 7-2019
Director of Product Marketing at Pearson

Education

BA from DePauw University
Summer Publishing Institute from New York University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Chicago, Illinois, United States Job Level : Senior Designation : Vice President, Product Marketing at Motus
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Beth

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Beth take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Beth

Personality Compatibility


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