Bethany Zucco

Pioneer
DISC Type : Isd

Vice President, Enterprise Content Marketing | Chief of Staff UnitedHealth Group Brand Marketing at UnitedHealth Group

Greater Minneapolis-St. Paul Area, United States

Overview

Bethany has no verified overview

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Bethany has no verified topics they care about

Media Appearances

Bethany has no verified media appearances

Work History

1-2025
Vice President, Enterprise Content Marketing | Chief of Staff UnitedHealth Group Brand Marketing at UnitedHealth Group
8-2019 - 3-2025
Vice President, Enterprise Brand Marketing at UnitedHealth Group
12-2015 - 8-2019
Vice President Internal Communications at UnitedHealth Group
3-2012 - 12-2015
Sr. Group Manager, Communications at Target
6-2010 - 2-2012
Sr Manager Communications at Target

Education

Bachelor's degree from University of Minnesota

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Senior Designation : Vice President, Enterprise Content Marketing | Chief of Staff UnitedHealth Group Brand Marketing at UnitedHealth Group
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Insights For Selling To Bethany

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bethany is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Bethany

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Bethany move?

  • They are generally fast movers and can take quick decisions
  • Can Bethany take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Bethany

Personality Compatibility


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