Bianca Koens

Questioner
DISC Type : c

Marketing Director DACH-NL at Ferring Pharmaceuticals

Amsterdam, North Holland, Netherlands

Overview

Bianca has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Bianca has no verified topics they care about

Media Appearances

Bianca has no verified media appearances

Work History

1-2025
Marketing Director DACH-NL at Ferring Pharmaceuticals
10-2020 - 1-2025
Business Unit Director Reproductive Health, Endocrinology, Hospital Germany & The Netherlands at Ferring Pharmaceuticals
6-2020 - 10-2020
Head business unit Reproductive Health, Endocrinology, Clinic Germany at FERRING Arzneimittel GmbH
12-2015 - 6-2020
Business Unit Director Hospital Care Ferring BV at Ferring Nederland
1-2015 - 12-2015
Senior Business Unit Manager Gynaecologie & Endocrinologie at Ferring Nederland

Education

2019 - 2020
Value Based Healthcare - Greenbelt certification from The Decision Institute
2018 - 2018
Value Measurement for Health Care from Harvard Business School Executive Education

More Information

Social Presence :

Prographics :

Exp : 12 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Marketing Director DACH-NL at Ferring Pharmaceuticals
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Insights For Selling To Bianca

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bianca is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bianca

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bianca move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bianca take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Bianca

Personality Compatibility


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