Bill Setzer

Pioneer
DISC Type : DIS

Senior Director, Digital Strategy and Operations at American Council on Education

Rockville, Maryland, United States

Overview

Bill has no verified overview

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Bill has no verified topics they care about

Media Appearances

Bill has no verified media appearances

Work History

8-2025
Senior Director, Digital Strategy and Operations at American Council on Education
3-2022 - 8-2025
Senior Director, Digital Strategy and Marketing at American Council on Education
2-2017 - 3-2022
Director of Web Strategy and Operations at American Council on Education
5-2000 - 10-2016
Director of Design & Development at Bean Creative Web, Mobile + Interacive Design
4-1998 - 5-2000
Art Director at The Hughes Group

Education

1986 - 1991
Bachelor of Science (B.S.) from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 31 Location : Rockville, Maryland, United States Job Level : Senior Designation : Senior Director, Digital Strategy and Operations at American Council on Education
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Bill

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They are generally fast movers and can take quick decisions
  • Can Bill take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Bill

Personality Compatibility


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