Bindya Dhanekula

Questioner
DISC Type : c

Director, Engineering at Illumina

San Diego, California, United States

Overview

Bindya Dhanekula is the Director of Engineering at Illumina, leading the development of next-generation sequencing platforms. An engineering leader with expertise in medical devices and biotech products, she holds a Masters from the University of Nevada, Reno and has a certification in Regulatory Affairs for Medical Devices.

She is a public speaker on technology leadership and is passionate about mentoring the next generation of engineers. She actively shares insights on navigating ambiguity and scaling innovation in the biotech space.

Unique fact: Bindya was a featured speaker at the final SD CTO Talks of 2025, sharing her leadership journey in building complex sequencing platforms.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Adaptive Leadership
She speaks publicly about her approach to adaptive leadership, which she uses to navigate ambiguity and scale innovation in a rapidly evolving tech landscape.
Next-Gen Sequencing
Her current role at Illumina is focused on leading the development of complex, next-generation sequencing (NGS) platforms, managing multidisciplinary engineering teams.
Mentoring Talent
She is actively looking to hire and mentor early-career engineers to work on fast-paced R&D projects that have a direct impact on human health.

Media Appearances

Bindya has no verified media appearances

Work History

4-2022
Director, Engineering at Illumina
2021 - 3-2022
Associate Director, Engineering at Illumina
2019 - 2021
Principal Engineer at Illumina
2015 - 2019
Sr Manager, Engineering at Illumina
2010 - 2015
Manager, Systems Engineering at Illumina

Education

2003 - 2005
Masters from University of Nevada, Reno
1998 - 2002
BE from Osmania University

More Information

Social Presence :

Prographics :

Exp : 22 Location : San Diego, California, United States Job Level : Mid-senior Designation : Director, Engineering at Illumina
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Insights For Selling To Bindya

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bindya is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Bindya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bindya move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Bindya take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Bindya

Personality Compatibility


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