Bob Beler

Evaluator
DISC Type : sdc

Vice President of indirect sales at Ceragon Networks

Schaumburg, Illinois, United States

Overview

Bob Beler is a performance-driven sales leader with over 25 years of experience in public sector and enterprise sales. As VP of Channels at Ceragon, he focuses on driving growth through strategic partnerships and alliances. He holds a Bachelor of Arts from DePaul University and is described as a "born leader".

He successfully closed $28 million in bookings and sales during the fourth quarter of 2024.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Strategic Partnerships
His current role as VP of Channels at Ceragon is centered on building and managing strategic partnerships and alliances to drive business growth.
Channel Sales Growth
He has a proven track record of developing partner programs, having grown the North American partner program at Ceragon by 16%.
Network Security
His previous role at Allot and his shared posts focus on network-based visibility, control, and security solutions for service providers and enterprises.

Media Appearances

Bob has no verified media appearances

Work History

4-2024
Vice President of indirect sales at Ceragon Networks
4-2024 - 6-2025
Vice President of Sales at Ceragon
5-2020 - 1-2024
AVP of Enterprise Sales - North America at Allot
5-2020 - 1-2024
Vice President Enterprise Sales at Allot
4-2018 - 1-2020
Sales Director at CompuCom

Education

Bachelor's degree from DePaul University
Bachelor of Arts from DePaul University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Schaumburg, Illinois, United States Job Level : Senior Designation : Vice President of indirect sales at Ceragon Networks
URL has been copied!

Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bob

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bob take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bob

Personality Compatibility


Other Ceragon Networks Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.