Bob Williams

Pioneer
DISC Type : dis

Director of Marketing & eCommerce at Gee Automotive Companies

Portland, Oregon Metropolitan Area, United States

Overview

An accomplished Director of Sales and Marketing Operations with deep expertise in the automotive sector. He excels in strategic planning, digital marketing, advanced CRM management, and team leadership. He holds a BAA from Central Michigan University and is Google Ads Search Certified.

He is a founding member of Auto Genius, a community for high-growth automotive marketing professionals to share tactics and experiment with new ideas.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Automotive Marketing
His entire career is focused on this, including co-founding Auto Genius, a community for high-growth automotive marketing professionals.
Team Building
Frequently posts about hiring for his growing marketing and sales teams, indicating a focus on expanding talent within the organization.
Digital Operations
He has led major projects like group-wide CRM re-launches and the implementation of centralized business development centers (BDCs).

Media Appearances

Bob has no verified media appearances

Work History

11-2019
Director of Marketing & eCommerce at Gee Automotive Companies
5-2021
Founding Member at Auto Genius
10-2017 - 11-2019
Group Digital Operations Director at Qvale Auto Group
6-2014 - 10-2017
Director of Marketing and Business Development at Qvale Auto Group: Livermore Auto Mall/Audi Oakland/Tracy Chevrolet
5-2011 - 6-2014
Audi Retail Digital Strategist at Shift Digital

Education

BAA from Central Michigan University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Portland, Oregon Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Marketing & eCommerce at Gee Automotive Companies
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Bob

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • They are generally fast movers and can take quick decisions
  • Can Bob take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Bob

Personality Compatibility


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