Brad Anderson

Pioneer
DISC Type : isd

Vice President and Managing Director Australia and New Zealand, VMware at VMware

Greater Sydney Area, Australia

Overview

Brad has no verified overview

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

6-2020
Vice President and Managing Director Australia and New Zealand, VMware at VMware
1-2020 - 6-2020
Vice President, IBM Cloud & Cognitive Software, ANZ at IBM
1-2017 - 1-2020
Director Enterprise Sales at IBM
2-2018 - 6-2018
Acting General Manager at IBM
10-2002 - 4-2005
Market and Business Development at Sophos

Education

Business Administration and Management from INSEAD
Bachelor's degree from Macquarie University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Sydney Area, Australia Job Level : Senior Designation : Vice President and Managing Director Australia and New Zealand, VMware at VMware
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brad

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They are generally fast movers and can take quick decisions
  • Can Brad take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brad

Personality Compatibility


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