Brad Cole

Enigma
DISC Type : dci

Director of Engineering at Digi International

Hopkins, Minnesota, United States

Overview

Brad Cole is the Director of Engineering at Digi International, where he has held various leadership roles including Product Manager and Manager of Software Development. His expertise is in IoT solutions and cloud services. Colleagues have described him as an excellent, organized, and detail-oriented manager.

Brads background includes a unique blend of technology and the arts, having studied Commercial Music at Belmont University. This suggests a creative foundation complements his deep technical experience in the Internet of Things, a field he has been focused on for a significant part of his career.

His career path is distinctive, transitioning from a formal education in music to leading engineering teams in the high-tech IoT industry.

Personality Overview

Fast Follower

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

IoT Cloud Services
He has a long history managing and developing for Digi's Device Cloud and frequently posts about building and improving cloud-hosted applications in the IoT space.
Building IoT Solutions
His career focuses on solving IoT market problems involving remote device management and data acquisition. He actively promotes content on building secure and scalable solutions.
Hiring Top Talent
He is actively recruiting for his team, seeking passionate people with great ideas and skills in areas like UX design and cloud application development.

Media Appearances

Meet the Team - Brad Cole. Featured in Digi International Blog

See Now

Work History

5-2019
Director of Engineering at Digi International
3-2015 - 5-2019
Product Manager Digi Device Cloud at Digi International
3-2013 - 3-2015
Product Manager Device Cloud by Etherios at Etherios
12-2012 - 3-2013
Product Manager Device Cloud by Etherios at Digi International
4-2004 - 12-2012
Manager Software Development at Digi International

Education

Commercial Music from Belmont University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Hopkins, Minnesota, United States Job Level : Mid-senior Designation : Director of Engineering at Digi International
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brad

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Brad take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Brad

Personality Compatibility


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