Brad Pearson

Trailblazer
DISC Type : ID

Director of Sales at Route

Lehi, Utah, United States

Overview

Brad Pearson is the Director of Sales at Route, where he focuses on enhancing the post-purchase customer experience within ecommerce. A graduate of Brigham Young University, he has extensive experience building and enabling sales teams. Colleagues describe him as an inspiring, positive, and incredibly effective leader.

Outside of work, Brad is a dedicated family man and a father to five children, including identical twin girls. A Utah native who grew up in Ohio, he discovered his passion for mountain biking after returning to Utah for college. He is also a self-proclaimed Cornhole Champion.

Unique fact: Brads fifth pregnancy was a surprise as he and his wife discovered they were having identical twin girls.

Personality Overview

Values Relationships

Informal

Achievement-Oriented

They will fight for you if they come to believe in you.  They are more likely to be open to unproven but exciting technologies. They like to keep things under control.

Topics They Care About

Post-Purchase Experience
He believes the journey between checkout and delivery is now central to building brand trust and converting uncertainty into loyalty for ecommerce brands.
Sales Leadership
He is passionate about building strong cultures and enabling sales and business development teams, with a focus on minimizing ramp time for new representatives.
Ecommerce Growth
His career is centered around the ecommerce space, and he actively promotes insights and reports on the current state of the industry.

Media Appearances

Brad has no verified media appearances

Work History

1-2025
Director of Sales at Route
8-2023 - 1-2025
Senior Sales Manager at Route
4-2022 - 8-2023
Senior Manager, Sales and Business Development at Route
4-2019 - 4-2020
Head of Sales Development at Bolt
2-2018 - 3-2019
Director of Sales Development at Canopy

Education

2005 - 2010
BS from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Lehi, Utah, United States Job Level : Mid-senior Designation : Director of Sales at Route
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Help them visualize the impact of their decision
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Brad

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Brad take some risk or not?

  • They can take risks if necessary.

You And Brad

Personality Compatibility


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