Brad Smith

Examiner
DISC Type : sc

Route Operations Manager at Network Rail

United Kingdom

Overview

Brad has no verified overview

Personality Overview

Unexpressive

Process Oriented

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

11-2023
Route Operations Manager at Network Rail
1-2023 - 12-2023
Head of Public & Passenger Safety at Network Rail
3-2021 - 2-2023
Operations Manager at Network Rail
3-2010 - 4-2017
Royal Marine Commando at Royal Marines

Education

9-2023 - 9-2025
Executive MBA from University of Warwick - Warwick Business School
7-2013 - 9-2015
Advanced Apprenticeship in Engineering Manufacture from Babcock International Group

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Middle Designation : Route Operations Manager at Network Rail
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Brad

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Brad take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Brad

Personality Compatibility


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