Bradley Awaya, CPA

Critic
DISC Type : C

Vice President, Global Controller at Ripple

United States

Overview

Bradley Awaya is the VP, Global Controller at Ripple, where he has steadily advanced through leadership since 2016. He is a CPA with expertise in SEC reporting and technical accounting, honed at firms like Silver Spring Networks. He holds a BS from Menlo College and an Emerging Leader certificate from CalCPA.

Originally from Hawaii, Bradley was a member of the mens soccer team during his time at Menlo College. His focus on professional development is highlighted by his participation in the CalCPA Emerging Leader Program, demonstrating a commitment to growing his leadership skills within the finance and accounting industry.

He has a keen eye for talent, frequently posting about hiring for specialized accounting and finance roles within the crypto space at Ripple.

Personality Overview

Objective Thinker

Information Seeker

ROI Driven

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Crypto & Accounting
As a key finance leader at Ripple, he is deeply involved in the intersection of cryptocurrency and accounting standards.
Global Finance
His role as Global Controller and posts about hiring for global payroll and international reporting show a focus on worldwide financial operations.
Finance Team Building
He actively recruits for his team, seeking specialized accounting talent with an interest in the cryptocurrency industry.

Media Appearances

Bradley has no verified media appearances

Work History

2-2022
Vice President, Global Controller at Ripple
4-2021 - 2-2022
Controller at Ripple
7-2019 - 4-2021
Director, Assistant Controller at Ripple
4-2015 - 1-2016
Manager, SEC Reporting and Technical Accounting at Silver Spring Networks
9-2013 - 10-2015
Revenue Manager at Silver Spring Networks

Education

2001 - 2006
BS from Menlo College
Education details unavailable from CalCpa Emerging Leader Certificate Program

More Information

Social Presence :

Prographics :

Exp : 15 Location : United States Job Level : Senior Designation : Vice President, Global Controller at Ripple
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Insights For Selling To Bradley

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bradley is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Bradley

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Bradley move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Bradley take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Bradley

Personality Compatibility


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