Bradley Feldman

Evaluator
DISC Type : DCS

Senior Enterprise Architect | Engineering Leader - IS Shared Services at B&H Photo Video

New York, New York, United States

Overview

Bradley is a senior technology leader at B&H Photo Video, specializing in modernizing legacy systems and fostering engineering excellence. His experience spans e-commerce, logistics, and healthcare, with a history of architecting scalable solutions at companies like HelloFresh. He holds an MBA from the University of Washington and an E-Commerce Technology Process Patent.

He possesses a strong drive for continuous learning, holding certifications in Swift and Node. js. His FAA Part 107 license suggests a possible interest in drone technology. Bradley is known for a motivational leadership style focused on mentoring diverse teams to cultivate innovation and career growth.

Unique fact: He co-founded an RFID inventory management SaaS company and grew it into a global provider with thousands of stores across four continents.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

System Modernization
He is currently leading the modernization of legacy system architecture across retail, warehouse, and internal applications for B&H Photo Video.
Supply Chain Tech
At HelloFresh, he directed a team that deployed over 24 strategic software tools annually, significantly enhancing supply chain efficiency and reducing costs.
RFID Solutions
As a co-founder and CTO, he designed a scalable, cloud-based RFID inventory management system used by clients across North America, South Africa, Australia, and the EU.

Media Appearances

Bradley has no verified media appearances

Work History

9-2024
Senior Enterprise Architect | Engineering Leader - IS Shared Services at B&H Photo Video
1-2022 - 4-2024
Senior Engineering Leader | Product Owner | Leadership Mentor - US Supply Chain and Analytics at HelloFresh
CTO | Co-Founder at RIoT Insight
Staff Software Architect | Senior Director of Software Engineering | Leadership Mentor at Allscripts
Senior Director of Engineering | CTO at Bradley Mobile Media LLC

Education

MBA from UW Foster School of Business
BS/BA from University at Albany

More Information

Social Presence :

Prographics :

Exp : 3 Location : New York, New York, United States Job Level : Junior Designation : Senior Enterprise Architect | Engineering Leader - IS Shared Services at B&H Photo Video
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Insights For Selling To Bradley

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bradley is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bradley

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bradley move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bradley take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bradley

Personality Compatibility


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