Laura Gessler-Ron

Pioneer
DISC Type : IDS

UX Design Specialist II (Senior UX- Web Experience) at B&H Photo Video

New York City Metropolitan Area, United States

Overview

Laura Gessler-Ron is a UX Design Specialist II (Senior UX- Web Experience) at B&H Photo Video, focusing on user-centered solutions and cross-functional collaboration. With over 10 years of experience, she balances creativity with functionality to deliver impactful user experiences.

Laura is passionate about creating motivational tools for fitness communities and has a keen interest in effective communication and collaborative approaches to problem-solving. Her social media engagement suggests an appreciation for inspirational content and design processes.

People often call her collaborative, effective, and responsible, highlighting her ability to work well in teams.

Personality Overview

Friendly But Fast

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

User-Centered Design
Laura's experience as a UX Designer emphasizes creating intuitive and impactful user experiences through research and iteration.
Cross-Functional Collaboration
She consistently works with backend and front-end developers, integrating diverse perspectives to achieve cohesive design solutions.
Design System Implementation
Her role at B&H Photo Video involves guiding front-end developers on design system elements while maintaining brand consistency.

Media Appearances

Laura has no verified media appearances

Work History

12-2021
UX Design Specialist II (Senior UX- Web Experience) at B&H Photo Video
8-2021 - 12-2021
User Experience Lead at Jericho Fit/ NRG Remix
7-2021 - 10-2021
UX Design Immersive | UX Design Fellow at General Assembly
Design Director at Delta Galil Industries
Merchandiser at Adjmi Apparel Group

Education

BFA from Rhode Island School of Design
7-2021 - 10-2021
Certificate of Completion from General Assembly

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York City Metropolitan Area, United States Job Level : Junior Designation : UX Design Specialist II (Senior UX- Web Experience) at B&H Photo Video
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Laura

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are generally fast movers and can take quick decisions
  • Can Laura take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Laura

Personality Compatibility


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