Brandon Cummings

Commander
DISC Type : D

Director of Product Marketing at Upland Software

Boston, Massachusetts, United States

Overview

Brandon has no verified overview

Personality Overview

Impact-Driven

Very Quick

Risk-Taker

More than the product, they care about the impact of the product.  They are not always relationship oriented. They take a lot of pride in personal achievements.

Topics They Care About

Brandon has no verified topics they care about

Media Appearances

Brandon has no verified media appearances

Work History

3-2023
Director of Product Marketing at Upland Software
3-2023 - 3-2023
Senior Product Marketing Manager at Upland InterFAX
3-2020
Senior Product Marketing Manager at Upland Software
3-2020
Senior Product Marketing Manager at Upland Intelligent Capture
3-2020 - 3-2023
Senior Product Marketing Manager at Upland FileBound

Education

2009 - 2014
Bachelor's Degree from University of Connecticut

More Information

Social Presence :

Prographics :

Exp : 9 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Director of Product Marketing at Upland Software
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brandon

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Brandon take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Brandon

Personality Compatibility


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