Brendan Fannin

Questioner
DISC Type : c

Business Development Manager at Ericom

Greater Sydney Area, Australia

Overview

Brendan is a seasoned IT specialist with over two decades of experience, now serving as a Business Development Manager at Ericom. He focuses on identifying opportunities and solving complex challenges for enterprise and government clients. He holds CompTIA Security+ and PenTest+ certifications, reflecting a strong interest in cybersecurity.


An IT veteran with over 20 years experience, he is now actively pursuing new certifications to build his technical skills in cybersecurity.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Enterprise Tech Solutions
He has over 25 years of experience in the IT industry, providing solutions for medium, enterprise, and government business customers.
Cybersecurity Skills
He is actively studying and has earned multiple CompTIA certifications, including Security+ and PenTest+, to add technical depth to his role.
Customer Investment Return
A core part of his process is to uncover business challenges and recommend solutions that enhance productivity and maximize return on investment.

Media Appearances

Brendan has no verified media appearances

Work History

6-2022
Business Development Manager at Ericom
7-2020 - 7-2022
Sales Account Management Specialist at Various Companies
12-2019 - 7-2022
Student of Cyber Security at Cyber Security
9-2013 - 11-2019
Senior NBN Specialist & Aquisition Sales at Telstra Premier Business
8-2008 - 9-2013
Senior Account Executive at Telstra Premier Business

Education

7-2019 - 7-2020
Cyber Security from The Learning People

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Sydney Area, Australia Job Level : Middle Designation : Business Development Manager at Ericom
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Insights For Selling To Brendan

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brendan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Brendan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brendan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Brendan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Brendan

Personality Compatibility


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