Sarah Petkoff

Enthusiast
DISC Type : i

Sales Development Representative at Ericom

Australia

Overview

Sarah is a results-driven Sales Development Representative at Ericom, leveraging over 10 years of experience in customer-facing environments. A graduate of Deakin University, she excels at consultative selling and relationship building, and is focused on establishing a long-term career in sales and marketing.

With an extensive background managing cafes and restaurants, Sarah has a passion for creating memorable, brand-aligned customer experiences. She thrives in fast-paced environments and is known for her warm, professional approach, resilience, and strong communication skills gained from years in the hospitality industry.

After a decade in hospitality management, Sarah successfully pivoted her career into the cybersecurity technology sector.

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Customer Experience
Her profile emphasizes a passion for delivering "genuine, memorable and brand aligned customer experiences" based on over a decade in customer-facing roles.
Sales Development
She is in a Sales Development Representative role and is focused on nurturing the beginning of a long-term career in sales.
Zero Trust Security
[Predicted] As a representative for Ericom, a key player in Zero Trust security solutions, she is likely focused on this area of cybersecurity.

Media Appearances

Sarah has no verified media appearances

Work History

3-2026
Sales Development Representative at Ericom
5-2024 - 2-2026
Cafe Manager at Via Boffe Cafe
2022 - 2024
Restaurant Manager at Hotel Lona
2021 - 2022
Head Barista at Flock Cafe
2019 - 2022
Bartender at RACV Cape Schanck Resort

Education

Bachelor of Arts from Deakin University
Victorian Certificate of Education from Dromana College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Australia Job Level : Junior Designation : Sales Development Representative at Ericom
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Sarah

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Sarah take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Sarah

Personality Compatibility


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