Cheri Hulse

Initiator
DISC Type : Di

Head of Market Insights and Analyst Relations at Zoom

Chelmsford, Massachusetts, United States

Overview

Cheri Hulse is a respected corporate insights executive with over two decades of experience leading research and data-driven strategies at companies like Zoom, SAP, and ON24. A graduate of Boston University, she is skilled at distilling complex research into actionable growth strategies and is recognized for her superior executive presence and passion for research-informed innovation.

She has a unique career trajectory, having started as a Principal Analyst at Forrester, where she advised marketing leaders, before moving in-house to build and lead the same types of insights functions she once covered.

Personality Overview

Confident

Friendly Challenger

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Future of Events
Actively discusses the evolution of virtual events and webinars, particularly in light of recent industry acquisitions by Cvent, as seen in her recent social media posts and speaking engagements.
Audience-Centric Marketing
A core focus of her career, she has built audience insights functions at SAP and spoken at events like the MarketingProfs B2B Forum on building audience-centric research programs.
Analyst Relations
Her current role at Zoom and past experience as a Forrester analyst give her deep expertise in building strategic relationships with industry analysts to guide market positioning.

Media Appearances

Cheri has no verified media appearances

Work History

10-2025
Head of Market Insights and Analyst Relations at Zoom
6-2024 - 10-2025
Head of Audience Insights at SAP
7-2021 - 4-2024
Vice President, Strategy & Research at ON24
3-2020 - 7-2021
Head of Strategy & Research at ON24
1-2020 - 3-2020
Principal Analyst at Forrester

Education

BA from Boston University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Chelmsford, Massachusetts, United States Job Level : Mid-senior Designation : Head of Market Insights and Analyst Relations at Zoom
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Insights For Selling To Cheri

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheri is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Cheri

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Cheri move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Cheri take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Cheri

Personality Compatibility


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