Cheri Hulse in

Cheri Hulse

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Head of Market Insights and Analyst Relations at Zoom
📍 Chelmsford, Massachusetts, United States

Cheri Hulse is a respected corporate insights executive with over two decades of experience leading research and data-driven strategies at companies like Zoom, SAP, and ON24. A graduate of Boston University, she is skilled at distilling complex research into actionable growth strategies and is recognized for her superior executive presence and passion for research-informed innovation.

She has a unique career trajectory, having started as a Principal Analyst at Forrester, where she advised marketing leaders, before moving in-house to build and lead the same types of insights functions she once covered.

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Experience
19 Years
Current Role
Head of Market Insights and Analyst Relations
Job Level
Mid-senior
Location
Chelmsford, Massachusetts, United States
Personality Overview

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Decision Approach
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Priorities

Topics Cheri cares about

Future of Events
Actively discusses the evolution of virtual events and webinars, particularly in light of recent industry acquisitions by Cvent, as seen in her recent social media posts and speaking engagements.
Audience-Centric Marketing
A core focus of her career, she has built audience insights functions at SAP and spoken at events like the MarketingProfs B2B Forum on building audience-centric research programs.
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Career

Work history

10-2025
Head of Market Insights and Analyst Relations
Zoom
6-2024 - 10-2025
Head of Audience Insights
SAP
7-2021 - 4-2024
Vice President, Strategy & Research
ON24
3-2020 - 7-2021
Head of Strategy & Research
ON24
1-2020 - 3-2020
Principal Analyst
Forrester
In the press

Media appearances

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Education
BA
Boston University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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