Cheri Hulse in

Cheri Hulse

Initiator · DISC type Di
Head of Market Insights and Analyst Relations at Zoom
📍 Chelmsford, Massachusetts, United States

Cheri Hulse is a respected corporate insights executive with over two decades of experience leading research and data-driven strategies at companies like Zoom, SAP, and ON24. A graduate of Boston University, she is skilled at distilling complex research into actionable growth strategies and is recognized for her superior executive presence and passion for research-informed innovation.

She has a unique career trajectory, having started as a Principal Analyst at Forrester, where she advised marketing leaders, before moving in-house to build and lead the same types of insights functions she once covered.

Read the full overview →
Experience
19 Years
Current Role
Head of Market Insights and Analyst Relations
Job Level
Mid-senior
Location
Chelmsford, Massachusetts, United States
Personality Overview

How Cheri shows up

Confident
Friendly Challenger
Impact-Oriented

They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Priorities

Topics Cheri cares about

Future of Events
Actively discusses the evolution of virtual events and webinars, particularly in light of recent industry acquisitions by Cvent, as seen in her recent social media posts and speaking engagements.
Audience-Centric Marketing
A core focus of her career, she has built audience insights functions at SAP and spoken at events like the MarketingProfs B2B Forum on building audience-centric research programs.
+4 more topics Login to view topics
Career

Work history

10-2025
Head of Market Insights and Analyst Relations
Zoom
6-2024 - 10-2025
Head of Audience Insights
SAP
7-2021 - 4-2024
Vice President, Strategy & Research
ON24
3-2020 - 7-2021
Head of Strategy & Research
ON24
1-2020 - 3-2020
Principal Analyst
Forrester
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
BA
Boston University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

Other Zoom Employees

Explore more public profiles from related professionals.

Bill A.
Bill A.
Strategic Channel Manager
Zoom
 Meghan Paris
Meghan Paris
Enterprise Account Executive
Zoom
 Barry Struhl
Barry Struhl
Channel Account Manager
Zoom
SW
Stephen Wong
Sr. Procurement Category Manager, IT Hardware and Data Center
Zoom

More profiles

Discover additional public profiles from our index.

Matthew M.
Matthew M.
Director of Marketing
V SHRED
 Ray W.
Ray W.
Chief Financial Officer (FSM Group of Companies) -AUS&NZ
FSM
 Vaughn Heaston
Vaughn Heaston
Director, Sales Enablement
Procurement Sciences AI
 Michael Musumeci
Michael Musumeci
--
Unlock the full playbookSee exactly how to sell to Cheri. Free, 10 seconds.