Brett Danielson

Wildcard
DISC Type : csi

Gilliam Center for Entrepreneurship Advisory Board at James Madison University

Vienna, Virginia, United States

Overview

Brett Danielson is the Co-Founder and President of BarTrack, a company revolutionizing beverage management for the hospitality industry. A 2023 Washington Business Journal "40 Under 40" honoree, he leads business, customer, and product development. He graduated from James Madison Universitys College of Business.

Outside of his company, Brett is deeply committed to fostering new talent. He is passionate about supporting student entrepreneurs and gives back to his alma mater, James Madison University, by serving on the Gilliam Center for Entrepreneurships Advisory Board.

Unique fact: Brett co-founded BarTrack while he was still a student at James Madison University.

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Beverage Management
His company, BarTrack, provides sensor technology to help bars and restaurants monitor draft systems, reduce waste, and improve profitability and quality.
Student Entrepreneurship
As a JMU alumnus, he serves on the Gilliam Center for Entrepreneurship advisory board and is passionate about mentoring and supporting student founders.
Company Culture
He publicly celebrates team milestones and new hires, and organizes team-building events like assembling bikes for kids in the community.

Media Appearances

Brett has no verified media appearances

Work History

10-2024
Gilliam Center for Entrepreneurship Advisory Board at James Madison University
10-2024
Gilliam Center for Entrepreneurship JMU Founders Network Committee at James Madison University
7-2018
Founder & President at BarTrack, Inc.

Education

2015 - 2018
Bachelor of Business Administration - BBA from James Madison University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Vienna, Virginia, United States Job Level : Leadership Designation : Gilliam Center for Entrepreneurship Advisory Board at James Madison University
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brett

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Brett take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brett

Personality Compatibility


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