Brian Matthews

Go-getter
DISC Type : d

Head of Global Digital Marketing at InterSystems

Boston, Massachusetts, United States

Overview

Brian has no verified overview

Personality Overview

Fast-Paced

Self-Confident

Vision Oriented

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

11-2019
Head of Global Digital Marketing at InterSystems
6-2014 - 11-2019
Senior Manager, Digital Marketing + Creative Services at Tufts Health Plan
2-2012 - 2-2014
Manager, Digital Marketing at Boston Children's Hospital
2010 - 2011
Manager, Digital Marketing, eCommerce & CRM at Steiner Sports
2009 - 2014
Digital Marketing & Strategic Planning Consultant at Numerous Clients

Education

2005 - 2006
MBA from Columbia Business School
BS from Syracuse University - Martin J. Whitman School of Management

More Information

Social Presence :

Prographics :

Exp : 22 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Head of Global Digital Marketing at InterSystems
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Brian

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Brian take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Brian

Personality Compatibility


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