Brian Smith, PhD

Critic
DISC Type : C

President and CEO at GoTriangle

Durham, North Carolina, United States

Overview

Brian has no verified overview

Personality Overview

Precise

Objective Thinker

Critic

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

6-2025
President and CEO at GoTriangle
12-2008 - 5-2025
Deputy Chief Executive Officer at Hampton Roads Transit

Education

2020 - 2020
Executive Education Certificate from Massachusetts Institute of Technology
2014 - 2017
Doctor of Philosophy - PhD from Regent University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Durham, North Carolina, United States Job Level : Leadership Designation : President and CEO at GoTriangle
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Brian

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Brian take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Brian

Personality Compatibility


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