Brian Wu

Observer
DISC Type : ic

VP of Engineering at Spark

Brooklyn, New York, United States

Overview

Brian is a thoughtful engineering leader with a decade of experience in the Ad Tech industry, having managed large, global teams at companies like Xandr. A graduate of Bowdoin College, he is a proponent of people-first management and focuses on building trust and transparency within his teams at Spark.

Outside of his engineering leadership, Brian is a passionate advocate for Diversity, Equity, and Inclusion. He has a deep appreciation for the arts, having formally studied music at a conservatory, which showcases a creative side that complements his technical and leadership abilities.

He studied Jazz at the prestigious Conservatorium van Amsterdam.

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

People-First Leadership
Advocates for a strengths-based management style that prioritizes trust, transparency, and the humanity of every employee.
Diversity in Tech
A passionate advocate for promoting Diversity, Equity, and Inclusion initiatives within technology organizations and his teams.
Technical Recruiting
Actively and publicly recruits for a wide range of roles including engineering, data, and product, showing a keen focus on team growth.

Media Appearances

Brian has no verified media appearances

Work History

2-2025
VP of Engineering at Spark
5-2022 - 6-2025
Head of Engineering at Spark
11-2021 - 4-2022
Director of Software Engineering at Bowery Farming
12-2020 - 11-2021
Director of Engineering at Xandr
12-2019 - 12-2020
Senior Engineering Manager at Xandr

Education

2007 - 2011
Bachelor of Arts from Bowdoin College
2009 - 2010
Jazz from Conservatorium van Amsterdam

More Information

Social Presence :

Prographics :

Exp : 14 Location : Brooklyn, New York, United States Job Level : Senior Designation : VP of Engineering at Spark
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brian

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Brian take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Brian

Personality Compatibility


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