Brittany Hodak, CSP

Pioneer
DISC Type : Dsi

Chief Experience Officer at Experience.com

Franklin, Tennessee, United States

Overview

Brittany Hodak is an award-winning entrepreneur and keynote speaker, recognized as an expert in creating brand loyalty and turning customers into "superfans. " She co-founded and successfully exited The Superfan Company, and authored the bestselling book "Creating Superfans. " Brittany earned a B. A. from the University of Central Arkansas and an M. S. from Baruch College. People often describe her as engaging, insightful, and energetic.

Outside of her professional life, Brittany is a mother to two boys and enjoys traveling for both work and pleasure. Her social media highlights a passion for college basketball and pop culture, often sharing personal anecdotes from family trips and experiences that tie back to her professional philosophy on creating memorable moments.

Interesting fact: Brittany is a Guinness World Record holder for co-creating the worlds largest Christmas stocking while in college.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Customer Experience
Her entire career, keynote speaking, and bestselling book are centered on turning customers into superfans through exceptional, repeatable experiences.
Entrepreneurship
She co-founded, scaled, and successfully exited The Superfan Company, an eight-figure fan engagement agency, and appeared on ABC's "Shark Tank. "
Brand Loyalty
She is considered a go-to source on creating and retaining superfans for brands, having worked with major companies like Disney, Walmart, and Amazon.

Media Appearances

Brittany has no verified media appearances

Work History

1-2021 - 1-2022
Chief Experience Officer at Experience.com
10-2015 - 12-2019
Contributor at Forbes
1-2011 - 4-2019
Co-Founder at The Superfan Company
7-2009 - 1-2011
Account Supervisor: Entertainment Marketing at Fathom Communications
2-2006 - 7-2009
Director of Marketing at RED Distribution

Education

2007 - 2009
M.S. from Baruch College
2002 - 2005
B.A. from University of Central Arkansas

More Information

Social Presence :

Prographics :

Exp : 16 Location : Franklin, Tennessee, United States Job Level : N/A Designation : Chief Experience Officer at Experience.com
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Insights For Selling To Brittany

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brittany is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brittany

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brittany move?

  • They are generally fast movers and can take quick decisions
  • Can Brittany take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brittany

Personality Compatibility


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