Bruce Broussard

Evaluator
DISC Type : csd

Chief Executive Officer at Humana

United States

Overview

Bruce has no verified overview

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Bruce has no verified topics they care about

Media Appearances

Bruce has no verified media appearances

Work History

1-2013 - 6-2024
Chief Executive Officer at Humana
12-2011 - 1-2013
President at Humana
9-2009 - 11-2012
Chairman and Chief Executive Officer at US Oncology
1-2008 - 8-2009
Chief Executive Officer at US Oncology
1-2006 - 2-2008
President at US Oncology

Education

8-1981 - 5-1984
Bachelor of Business Administration - BBA from Mays Business School - Texas A&M University
1987 - 1989
MBA from University of Houston

More Information

Social Presence :

Prographics :

Exp : 36 Location : United States Job Level : N/A Designation : Chief Executive Officer at Humana
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bruce

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bruce take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bruce

Personality Compatibility


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