Patricia Sedano

Observer
DISC Type : ci

SVP Global Finance at Sony Music Entertainment

Miami, Florida, United States

Overview

Patricia Sedano is a highly experienced finance executive, currently serving as the Senior Vice President of Global Finance at Sony Music Entertainment. Her career includes key financial roles at The Walt Disney Company and earning a Bachelors degree in Accounting and Marketing from Florida International University.

Outside of her corporate roles, Patricia has demonstrated a passion for education and community, having previously owned a Huntington Learning Center. She also supports philanthropic causes, including her sons work with Blue Missions to bring clean water to communities in the Dominican Republic.

Interesting fact: Patricia is a former small business owner, having operated an educational services franchise.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Digital Transformation
Participated as a panelist at the 2024 Avasant Summit on the topic of shifting to a digital operating model to drive business agility.
Global Finance
As SVP of Global Finance at Sony Music with previous experience at Disney, she has a deep background in managing finance for major entertainment companies.
Youth Education
Has a direct background in fostering academic development as the former owner of a Huntington Learning Center, a tutoring and test preparation franchise.

Media Appearances

Patricia has no verified media appearances

Work History

6-2019
SVP Global Finance at Sony Music Entertainment
12-2004 - 2-2013
Owner at Huntington Learning Center
6-2019
VP Finance & IS&T at Sony Music Entertainment
Controller at Brickell Motors - Audi, Buick, Cadillac, GMC, Honda, Infiniti, Mazda & Brickell Luxury Motors
Finance Manager at The Walt Disney Company

Education

Bach from Florida International University
Education details unavailable from Our Lady of Lourdes Academy, Miami

More Information

Social Presence :

Prographics :

Exp : 14 Location : Miami, Florida, United States Job Level : Leadership Designation : SVP Global Finance at Sony Music Entertainment
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Insights For Selling To Patricia

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patricia is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Patricia

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Patricia move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Patricia take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Patricia

Personality Compatibility


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