Bruce Decaster

Commander
DISC Type : D

Director, HR Advisory & Operations, LATAM at Hexagon AB

Salt Lake City Metropolitan Area, United States

Overview

Bruce Decaster is a Sr. Global HR Executive with extensive experience leading operations across Latin America, Europe, and Asia for companies like Hexagon AB. An MBA graduate from Thunderbird, he is a recipient of the "Most Iconic Leader of the Year 2023" award and is fluent in five languages.

Beyond his corporate roles, Bruce is a published author of two books focused on human resources. His latest work explores the significant, often unseen, contributions of women in the professional world, reflecting a deep interest in workplace dynamics and equity.

Unique fact: He recently sold his company, Crescentia Global Talent Solutions, to the Marlac Group to create AI-driven HR solutions.

Personality Overview

Decisive

Impact-Driven

Strong-Willed

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Workplace Gender Equity
Authored the book "Invisible Engines: The Unseen Labor of Women in the Workplace, " showing a clear passion for advocating for and recognizing women's professional contributions.
AI in Human Resources
His company was acquired to deliver "AI-driven HR solutions, " positioning him at the forefront of integrating technology and artificial intelligence with HR strategy.
Global HR Strategy
His career has focused on developing and implementing HR strategies across numerous countries for large corporations like Hexagon AB, Komatsu, and TE Connectivity.

Media Appearances

Bruce has no verified media appearances

Work History

2024
Director, HR Advisory & Operations, LATAM at Hexagon AB
2020 - 2025
President & Chief Executive Officer at Crescentia Global Talent Solutions
2018 - 2020
Head of Global HR Business Partnering at TE Connectivity
2015 - 2018
Director, Global Human Resources at Hexagon AB
2010 - 2015
Senior Global Human Resources Business Partner at Komatsu

Education

2008 - 2009
MBA from Thunderbird School of Global Management
2000 - 2005
BS from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Salt Lake City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, HR Advisory & Operations, LATAM at Hexagon AB
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bruce

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They can take decisions very fast if you manage to convince them.
  • Can Bruce take some risk or not?

  • The risks don’t matter much to them.

You And Bruce

Personality Compatibility


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