Chris McKenzie

Enigma
DISC Type : cid

VP of Sales at Sales 8

Raleigh, North Carolina, United States

Overview

As VP of Sales at Sales 8, Chris specializes in building sustainable outbound sales systems. At Zoom, he designed their Outbound Sales Prioritization Engine and was the top-ranked BDR. Colleagues describe him as innovative, driven, and strategic. He studied Petroleum Engineering at West Virginia University.

Chris is a published author who set the record for the most pipeline generated in Zooms history.

Personality Overview

Hard To Convince

Fast Follower

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Outbound Sales Systems
His career focus is building outbound systems that target prospects already feeling the pain his solution solves, which he believes leads to predictable revenue.
Cold Outreach Tactics
He frequently posts about the nuances of cold calling, emphasizing that tone and the direction of the conversation are more critical than the script itself.
Sales Development
He has extensive experience building and leading large SDR teams, having managed over 100 SDRs and creating sales development playbooks at previous companies.

Media Appearances

Chris has no verified media appearances

Work History

8-2025
VP of Sales at Sales 8
9-2023 - 8-2025
Director, Inside Sales at Sales 8
10-2022 - 9-2023
Founding Account Executive at Sales 8
4-2020 - 7-2021
Account Executive at Zoom Video Communications
10-2018 - 4-2020
Enterprise BDR at Zoom Video Communications

Education

Petroleum Engineering from West Virginia University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Raleigh, North Carolina, United States Job Level : Senior Designation : VP of Sales at Sales 8
URL has been copied!

Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Chris

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Chris take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Chris

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.